Everything that can be digital, will be
The Digital Loyalty company was founded by Sergey Kondratenko and Ilya Nemchaninov to create and develop a new segment of digital loyalty programs.
Seeing the fast development of tne digital technology market in all parts of customers' lives, we made the decision to start the company.
The rapid development of customer loyalty is already leading to wide consumption of digital products and digital content.
In our expert opinion, the use of information and communication technologies as well as the consumption of digital content by consumers, will continue to grow rapidly.
Our ideas involving digital loyalty are in the intersection of
Brand management
Marketing
Customer loyalty
Industrial
digital print
management
Sergei Kondratenko
The author of the idea for the Digital L.
Has experience in customer loyalty marketing, brand management, digital industrial printing and logistics.
Career stages
Founder and co-owner of the printing house VF, one of the leaders in the production of self-adhesive labels and packaging for FMCG goods in Russia.
Ilya Nemchaninov
Has experience in organizing, coordinating and controlling business activities, effective internal and external interactions and strategic planning of the company's development.
Career stages
Head of the subdivision of the russian part in the international marketing agency «Jakala». With his direct participation, the company has formed stable partnerships with key partners. He headed and coordinated the POSM production for the marketing projects in federal retail chains.
Company positioning
The Digital L company is the Competence Centre for digital loyalty programs for brands. We create a Digital Loyalty based on our knowledge and experience.
We provide unique digital services for brand owners, which help them build sustainable long-term communication with customers, increase income and evaluate the result in numbers.
Digital L services expand communications with customers beyond their previous experiences. Through our service, we generate additional income for the clients and take our remuneration from it.
Retailer
Increase in Sales and Customer Loyalty Growth
Buyer
Benefit and
Participation
Market segment
New Digital Service
Projects LAB
Private Label Prioritization Service for Retail FMCG.
The service is an industry-specific technological solution focused on increasing tne sales margin by increasing the share of private brands (Private Labels) in the total turnover of the retail chain and increasing customer loyalty to their own brands.
The result of the Service:
- increase in purchases of Private Label goods with higher margins. Strengthening of the private label strategy.
-
long-term stable relationships between customers and retailer.
The service is based on an IT solution that is the intellectual property of Digital L and consists of the following components:
- IT-platform;
- Mobile app;
- Dashboard (monitoring and evaluating the results of the service.
Digital loyalty services made easy!
To contact us
E-mail: isn@digital-loyalty.com
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